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Use
Revenue
•
Use CVR
Advanced Settings
Apply multiplier to
(Flows + Campaigns)
Revenue from legally
emailing non-subscribers
Your Potential ROI
Base: % of Store Revenue—
Derived CVR (if R provided)—
Estimated Engaged List—
New Subscribers / Month—
Benchmarks: Email often contributes 20–35% of store
revenue. "Base" is the recommended estimate.