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CASE STUDY 1

Spartan Ice Bath
Unleashing Chilled Glory

Spartan Ice Bath, a prominent brand in the wellness industry, sought to amplify its online presence and revenue streams. When they partnered with our team, they were facing challenges that hindered their email marketing potential. Despite being a recognized brand, their revenue from emails was limited, and they grappled with issues ranging from low signup rates to unoptimized pop-up forms.

The Challenge:
  1. Low Signups, Dull Pop-Ups: Spartan Ice Bath struggled with low signups due to uninspiring pop-ups.
  2. Bland Designs, Limited Flows: Default email designs and limited flows hampered engagement.
  3. Silent Subscribers: Minimal engagement plagued the brand’s email strategy.
  4. Delivery Issues: Low email deliverability and domain health concerns hindered outreach.
  5. Discount Dependency: Overreliance on discounts impacted brand perception and profits.
Strategic Fixes:
  1. Pop-Up Power-Up: Revamped pop-up forms for higher signups.
  2. Design Diversity: Fresh designs and diversified email flows for engagement.
  3. Segment & Conquer: Segmentation of subscribers for targeted campaigns.
  4. Domain Dedication: Established a dedicated domain for improved deliverability.
  5. Beyond Discounts: Shifted focus to brand awareness campaigns.
Results in 30 Days:
  • 1148% Revenue Surge
  • Weekly Revenue Skyrocketed: $5,300 to a peak of $69,844.92.
  • Engagement Boost: 44.86% of total sales from emails.

Before Our Work

After Our Work

CASE STUDY 2

OrthoCloud
From TikTok Fame to Email Triumph (Email Rev: $528 → $121,084)

OrthoCloud, a viral TikTok sensation, faced untapped potential with neglected email lists and abandoned checkouts. They trusted us hoping we could help. Within a month, we achieved over a 30x ROI and 30% sales from emails and SMS . Despite challenges like a lack of flows and campaigns, and no dedicated marketing team, our strategic moves not only recovered revenue but also built a healthy, engaged email list. With segment-specific offers, consistent schedules, and a focus on customer feedback, OrthoCloud soared to success in a fiercely competitive market. This is the story of how challenges met innovation, resulting in unparalleled email marketing win.

Challenges:
  1. Underutilized Email List: Neglected potential revenue by not effectively leveraging the existing email list.
  2. Abandoned Checkouts: Missed opportunities and lost revenue due to insufficient efforts in recovering abandoned checkouts.
  3. Lack of Flows and Campaigns: Absence of structured email flows and campaigns resulted in a disconnected customer journey.
  4. No Marketing Team: Absence of a dedicated marketing team posed challenges in executing effective and consistent strategies.
  5. Competing with Similar-Priced Products: Facing competition from products with similar pricing in the market.
Effective Strategies:
  1. Segment-Specific Offers: Tailored promotions based on subscriber segments, addressing diverse needs and preferences.
  2. Consistent Schedule: Maintained a balanced schedule with content-rich brand-focused campaigns and enticing promotional offers.
  3. Feedback Loop: Encouraged subscriber feedback to personalize content and enhance the overall subscriber experience.
  4. Mobile Optimization: Ensured mobile responsiveness for effective engagement across various devices.
  5. Customer Lifecycle Marketing: Developed campaigns targeting different stages of the customer lifecycle, fostering long-term relationships and loyalty.
Results in 30 Days:
  • Over 30x ROI in One Month
  • 30% Sales from Emails and SMS
  • Established Healthy and Engaged Email List
  • Recovered Abandoned Carts and Boosted Customer Return Rate

Before Our Work

After Our Work