Check out the detailed email segmentation cheatcode that’s made millions for my clients. Follow this recipe, and you’ll see the results firsthand. Don’t get bogged down by hyper-segmenting every list. Besides, this works best for lists of over 100,000 subscribers. Tailor it to fit your business and its needs.
Engagement:
- Engaged(7/15/30): Send regular updates and personalized content in addition focus on highlighting product benefits to encourage repeat engagement.
- Moderately Engaged(60/90): Re-engage with targeted promotions or reminders. Emphasize urgency to prompt action.
- Disengaged(90/120): Implement win-back campaigns with compelling offers. Provide additional incentives to reignite interest.
Purchase Behavior:
- Recent Purchasers(>30 days): Follow up with related products or upsells. Furthermore, use social proof to reinforce buying decisions.
- Occasional Purchasers(>60): Offer loyalty rewards or exclusive discounts. Likewise, create urgency to encourage more frequent purchases.
- Lapsed Purchasers(>90): Use win-back campaigns with enticing offers. Address previous concerns and highlight value propositions.
Content Preferences:
- Blog Readers: Share industry insights or educational content. Use case studies to demonstrate product value.
- Video Viewers: Send video tutorials or demos. Use video testimonials to showcase product benefits.
- Infographic Enthusiasts: Create visually appealing emails. Use visual storytelling to highlight key features.
Demographics:
- Location-Based: Tailor offers based on local events or holidays furthermore Highlight location-specific benefits.
- Age-Based: Customize messaging to align with age group interests. Use language and imagery that resonates with each demographic.
- Gender-Based: Personalize content based on gender-specific interests. Highlight products tailored to gender identity.
Behavior:
- Cart Abandoners: Send cart abandonment emails with incentives. Address concerns and provide additional incentives to complete purchases also.
- Event Attendees: Follow up with event-related content or offers as well as offer special discounts for event attendees to capitalize on interest.
- Social Media Engagers: Share user-generated content or exclusive promotions. In addition to that use social proof to build trust and credibility.
Lifecycle Stage:
- New Subscribers: Send onboarding emails introducing your brand. Focus on building trust before making sales offers.
- Trial Users: Provide valuable resources to help users get the most out of trials. Similarly, offer special discounts to convert them into paying customers.
- Existing Customers: Reward loyalty with exclusive discounts or rewards. Further, offer upsells or cross-sells to encourage repeat purchases.
Do not keep blasting generic emails to your entire list! Use the simple email segmentation cheatcode to skyrocket your revenue!
Case Study on how I skyrocketed a business from $528 → $121,084
and If you’re making at least $60K a month, it’s time to step up your game. Turn your business into a brand that people love buying from and make your business more profitable! Book a FREE audit now and let’s chat about how to make your brand irresistible to customers.
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